But now that the Kate Moss at Topshop era is over and +J at Uniqlo is enjoying another successful season - with better fabrics this time round too - I feel it's time to reconsider my stance just a little bit. Especially because the Sonia Rykiel for H&M collection was lovely and now there's this to look forward to;
Plus there are these amazing Pierre Hardy for Gap wedges that I tried on in the shop only the other day and am now saving all my pennies for.
|Pierre Hardy Design Edition wedges - £89|
What the high street seems to have realised is that we won't want nasty cheap fabrics and cuts more just because there's some fancy label on them.We'll happily pay a bit more for something a bit better (although we'll always think it would be nice if we didn't have to). I love that Alber Elbaz talks about making H&M into a luxury label for a few weeks, rather than opening up Lanvin to the masses. Fingers crossed they don't cock it up.
Of course, we may have invented this whole thing on the British high street, but you can trust the Americans to take an idea and run with it. Their king of collaborations, Target, is set to launch Mulberry for Target later this year. Sigh...