Sunday, 4 April 2010

What on earth is going on?

I have just been reading about the American Apparel rummage sale arrests and am slightly appalled. Firstly, why on earth where there thousands of people there? Did AA really have no idea what was going to happen when they started telling everyone and their mum about the event?

Also, why is it that in every other country this mediocre retailer, which relies on soft porn for its advertising campaign, can have this kind of event without sparking a riot? What are we Brits taking that makes us think it makes sense to get up at 6.30 in the morning or earlier to go to Brick Lane, queue in the cold and the rain to buy something already not that expensive at a slightly reduced price out of a cardboard box whilst battling with hoards of other people when we can get exactly the same thing from a nice warm shop for not that much more.

I know the rummage sales are usually fun, I went to the one in Berlin and it was very low-key - maybe 20 people in a square digging through some boxes, and there were a few bargains if you're into American Apparel. Yes, it was fun. But it wasn't worth queuing for. And it certainly didn't merit a scrum worthy of police security.

Can we please start behaving like relatively normal people now? Thanks.

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